Won China Securities Golden Bauhinia Award in 2018 and 2019, one of the most notable awards in China financial industry, Mr. Jun Liu, CEO and Director of ATIF, shared the story of his career path and thoughts on the economy of 2020, and explained why Chinese companies tend to go public in the US.
In 1999, Liu Jun joined Alibaba (BABA) as one of the top managers when the company was at its early stage, working with Jack Ma. With entrepreneurship, he then left BABA and created his own B2B e-commerce brand. After six years, he made the company a top 10 e-commerce company in China. However, when Liu rushed to expand his business, without financial support, the company nearly ran out of the money. He had to sell the company, and suddenly he realized that consistent cash flow was the key to make a company survive and sustainably develop.
Inspired by Alibaba, the company who survived thanks to Jack Ma’s money raising skills, and learned the lesson from his previous failure, he founded ATIF. ATIF is a company providing business consulting services to small and medium-sized enterprises in Asia, including going public consulting services, international business planning and consulting services, and financial media services. Today, the company has advised several enterprises in China in their plans to become publicly listed in the U.S. Two weeks ago, ATIF signed consulting contracts with two promising clients Shenzhen Agrecoe Biotechnology Co., Ltd. and Yinfu Gold Corp (OTC: ELRE）, funneled $1.8 million within a week. In April, ATIF completed equity merger and acquisition with Leaping Group Co., Ltd. (LGC), holding 51.2% stock rights of LGC. Meanwhile, ATIF has closed its acquisition of Sinofortune Securities Limited, gaining three new financial licenses. These two moves were believed to expand ATIF’s business, upgrade its service, and increase the company’s revenue.
After creating an e-commerce company, why did Liu Jun founded a business consulting company? “I want to help those companies who are struggling to develop just because of lacking money. My experience teaches me how difficult it is for a small company to raise money in China.” Liu Jun said, “Compared to China, the US investors have stronger faith in start-ups, and rules of entering the US market are way easier. If someone helped me, my e-commerce company would probably be my pride today.” Thus, Liu decided to lead his team to build a bridge between Chinese companies and foreign markets, helping those companies to do IPO, as well as attracting global investors to know about some promising Chinese brands.
Liu is also aware of developing his own professional abilities. He originally obtained a Doctoral degree of Applied Physics, but he started all over by reading over 200 finance books and going to Camden University to earn his second Doctorate in International Finance. After studying abroad, he has a comprehensive and deep understanding of the global capital market, which allows him to better serve his clients.
ATIF currently runs consulting teams in three areas: Mainland China, Hong Kong and the US. Based on the needs of clients, ATIF is able to help those companies to be listed on different capital markets, including Nasdaq, NYSE, OTC, Hong Kong Stock Exchange, and even London Stock Exchange. In 2019, ATIF won the title of best listed company in China. Liu Jun said, “There are many companies imitating us, but we are always the lead.”
In terms of the advice for companies, Mr. Jun Liu said, “companies should set a long-term goal rather than chase for short-term profit. A profit-oriented start-ups is hardly a promising company.On the contrary, a great company normally optimizes its money spending into technology, human resources, and products or services.” In his mind, many Chinese companies are eager to earn money without any patience and persistence, which leads to failure. “Once you focus on your products or services, and plan to make your company sustainably develop for 100 years, then how to be profitable will never be your problem. ”
Talking about the economy for the remainder of 2020, Mr. Jun Liu believes that the pandemic makes 2020 a tough year for Chinese companies. He suggests ATIF’s clients keep good cash flow to run the company healthy. The most effective way to make our economy recover is to encourage consumer spending and enhance the purchasing power.
Concerning the unstoppable wave of Chinese companies going public in the US, Mr. Jun Liu commented, “The US market is still one of the best options for fast-growing Chinese enterprises. I encourage promising companies to chase their further goal, and bravely take advantage of the capital market to expand their business. I also see our multidimensional service as the key to our survival in fluctuations. On top of that, our experience will undoubtedly make us stand out in the whole industry. ”
