Apple (AAPL) shares rose to an all-time-high Monday, as CEO Tim Cook gave a keynote address at an annual technology conference and analysts at Cowen increased their price target on the stock. Apple shares rose more than 2% to $359. The stock is up 19% year-to-date, versus the S&P 500’s loss of 4%.
Apple held its annual Worldwide Developers Conference keynote on Monday, where it announced new features for the iPhone and Apple Watch as well as the development of its own processors for the Mac.
Among the biggest announcements of the day was the unveil of iOS 14, Apple’s next big software update for the iPhone. With iOS 14, Apple is introducing a new home screen that makes it easier to categorize apps in view more information at a glance, new features for Messages, and App Clips. That’s a new feature which makes it possible to access certain features of an app without actually launching the full program.
Besides, Apple is officially moving to its own silicon chips for some of its Mac hardware. Calling it a “historic day for the Mac,” Apple CEO Tim Cook detailed the transitions to PowerPC, OS X 10, and the move to Intel chips before unveiling its plans to use Apple’s own ARM-powered silicon in Macs in the future. It’s a big move that means macOS will support native iOS apps and macOS apps side by side on these new machines in the future.
