The recent IPO of Baosheng Media Group Holdings Limited (Nasdaq: BAOS) arouses people’s intense interest and curiosity about the China company. As a one-stop online marketing solution provider, what makes the company stand out from the crowd?
Founded in 2014, BAOS is dedicated to helping advertiser clients manage their online marketing activities with a view to achieving their business goals. Building a strong relationship and deep cooperation with ByteDance’s Ocean Engine, Alibaba Digital Media and Entertainment Group (NYSE: BABA), and Tencent’s Sogou (NYSE: SOGO), BAOS provides integrated marketing services that integrate mobile digital social media with high quality and efficiency to hundreds of clients.
Baosheng has established and maintained relationships with a wide range of media and their authorized agencies as well as agencies of KOLs, such as Weibo (NASDAQ: WB) and Tencent’s Wechat public accounts. As a result, the company owns a comprehensive and professional micro-network by itself, which offers clients diverse choices ad formats, including search ads, in-feed ads, mobile app ads and social media ads.
Based on the company’s public filing, it works as the authorized agency for some of the most popular media in China. Since 2016, BAOS has been connected to search engine Sogou, Alibaba Digital Media and Entertainment Group, Ocean Engine, as well as Tencent-backed livestreaming platform Kuaishou. This core strengthen gives BAOS access to diverse advertising resources and the capability of offering multi-channel online marketing solutions.
According to the Frost and Sullivan Report, Baosheng has been ranked Top 5 independent online advertising service providers in China in 2018. In order to keep its leading position in the industry, the online marketing solution provider should ensure that it meets the needs of clients, maintain a high customer retention rate and a good reputation, and continuously attracts new customers.
As the Covid-19 pandemic changes people’s lifestyles, the online marketing needs of advertisers have also undergone certain changes. Even though the company’s client base varies from e-commerce and online service platforms, online travel agencies, to financial services, online gaming, car services and other advertising agencies, BAOS knows how to fulfill their changing requirements. Through its rich online marketing management experience and ability to control the market, BAOS advises advertisers on adjusting online marketing strategies, provides value-added advertising optimization services, and helps effectively achieve marketing goals.
The SEC filing shows, for 2019, Baosheng reported $17.85 million in revenues, up 10% from $16.16 million in 2018. Net income was $11.17 million compared with $9.19 million in 2018. For the six months ended June 30, 2020, the total revenues were $9.80 million, and the net income was $6.17 million.
With abundant media resources and unique media partners, as well as a solid advertiser base, does Baosheng Media Group have made a layout in the next mobile terminal marketing business map ahead of time? Time will tell, and let’s look forward to it.
